Who we are

A team that loves to create

Norrell Group is an integrated consulting corps specializing in tactical growth for businesses through targeted assessment, optimization, and engagement.  With a distinctive approach to strategy and development, Norrell Group architects intimate relationships with notables and principals and an in-house team of elite change-makers for a contemporary and bold approach.

The firm leverages an audacious, hands-on strategy for enhanced traction in business.  NG effectively and efficiently evaluates, supports and promotes the ventures they serve – directly to the appropriate target markets.  To identify target goals, NG and the client determine objectives, assess internal and external strategic variables, and cultivate relationship equity with leaders in the industry.  As an agency, we act as an autonomous, impactful extension of our clients, providing a frugal alternative to internal logistics, analysis, and marketing teams of comparable function.  Our success is diametrically measured and rewarded with the success of our client.  As a stealth extension of a client company or precision internal task force, we reinforce existing initiatives, determine the path to long-term success, and spearhead the next opportunity.

A holistic approach to planning, launch and development is at the core of our overall business strategy.  Norrell Group dedicates itself to each client relationship to achieve optimal strategies in their promotion and support precise and efficient execution of objectives.  We maintain that a dynamic, impactful, multichannel approach is imperative to achieve a successful launch and ultimately, a long term growth strategy.

Norrell Group and its associates identify, evaluate, develop, support, market, and facilitate the goals of extraordinary businesses and their offerings.  Through our exclusive professional network, utilizing our proprietary three-tier system for business optimization and growth, Norrell Group introduces compelling opportunities, directly to our clients.  The firm leverages its broad relationship base, team member skill-sets and tenacious company ethos to penetrate the market for its clients.  Strategic in its selection of client partnerships, varied in its market approach, unwavering in its commitments to clients, Norrell Group exists as a holistic, integrated, vigorous and bold business precision solution.

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The Founder

Steven Norrell

The Principal of Norrell Group is Steven Norrell – small business strategist and trailblazing entrepreneur.  At only twenty-nine years old, Steven has acted as a consulting agent for dozens of businesses and established multiple small businesses of his own.  His trademark is an extraordinary ability to turn big ideas into real results.  Norrell's clients boast impressive gains and aggressive business growth from efficiency optimization under his management.  His diverse specialties range from agriculture & ecology, health & wellness, recreation & lifestyle, applied to service & retail operations.  His speaking and executive coaching alongside development campaigns with strategic partnerships drive brand awareness and engagement, positioning his clients to succeed in symbiosis with their mission.  An uncompromising approach to campaign deployment has earned him recognition in the entrepreneurship arena as a leader to his clients and associates, making big ideas happen.  From operating as a landscape & ecology entrepreneur throughout university and building a diversified professional network to innovate and explore new ground, Steven has demonstrated exceptional aptitude in his capacity to turn what can be imagined into reality.

At twenty four, Steven applied his experience to his ground-breaking venture – Victory Gardens – exemplifying a fluency in complex business strategy and steadfastness in pursuit of a long term vision.  Without capital backing or a sales team, the venture grew to disrupt the local food industry in the first year, employing & housing dozens and delivering cutting-edge ecological services with a team of industry leaders.  The success became a model in the ecological arena and Steven has selflessly helped other ventures apply the model.  His proven capacity for success is demonstrated in this positive impact at the societal level, and established a framework for achievement that he applies with his team, reaching extraordinary goals through diversified tactical applications.

The Norrell Group executive team established its roots transforming existing, languishing ventures into thriving enterprises that exemplify the potential of passion-based businesses.  Proprietary strategic assessments enabled multichannel business solutions, highlighting each team member's executive strengths and building relationships across multiple industries.  The strength and breadth of these relationships across the agency ensure Norrell Group can act as an autonomous extension of existing teams, or replace internal operations and management organizations entirely.